01
GEO: what it really is, what it measures and what it cannot promise
What Generative Engine Optimization means, how GEO relates to SEO and how to measure brand visibility, citations and presence in AI answers.
KNOWLEDGE HUB
Understand the new search landscape before investing in it.
Practical guidance on SEO, AI Search, GEO, content, sources and reducing dependency on paid media.
02
SEO for Google AI Overviews and AI Mode: what actually changes
Adapt SEO for Google AI Overviews and AI Mode with useful content, technical SEO, entities, sources, original data and business measurement.
03
How to improve your chances of appearing in ChatGPT Search
Practical guide to improve eligibility for ChatGPT Search: OAI-SearchBot, content, sources, citations, entities and prompt monitoring.
04
How to reduce Google Ads and Meta Ads without losing demand
A roadmap to reduce Google Ads and Meta Ads without abrupt cuts: baseline, commercial SEO, AI visibility, conversion and progressive replacement of paid demand.
Build a system that keeps working when ad spend stops.
We start with demand, current visibility and the bottlenecks limiting organic growth and conversion.